Email Design + GIF Animation for The Kroger Company. Design execution and art direction for The Kroger Co.’s Welcome Series, E-comm and other email marketing content.
Campaign Creative + Site Design for The Kroger Company. Developed the seasonal campaign creative for St. Patrick's Day. Then translated it into the digital experience featured on the Kroger site. I created the assets needed as defined by the content and digital merchandising teams and based on pre existing wireframes. The goal was to drive engagement and sales by featuring seasonally relevant products, promotions and recipes.
Brand Identity Campaign for The Kroger Company. Lead designer on phase 2 of ClickList in the print and digital space. The goal was to build upon the existing brand by creating a focus on the fresh aspect of the service.
Editorial Design. Art direction / design execution for book covers and page layout for Northlight, Writer's Digest, Fons & Porter Books, self published authors and PRINT Magazine.
Typography + Logos + Illustration. Design execution for some personal and real life projects.
Digital Publishing for F+W Media. Contributed to the development of iPad versions of PRINT Magazine and Popular Woodworking Magazine by translating content into a custom interactive reading experience.
Package Design. Personal project for a beach wedding invitation.
Crafty Lettering. Custom lettering created with icing, sugar and spices used in the Writer's Digest Book, The Write-Brain Workbook. Wall art for a crochet studio, created with yarn on a 36" x 12" canvas.
Eddie Lane’s Diamond Showroom. Creative direction, art direction, photo retouching and design execution within the print and digital space. Established a cohesive branding experience by implementing a simplistic layout with a bold jewel tone palette and a high contrasting focus on the product.