Email Design + GIF Animation for The Kroger Company. Design execution and art direction for The Kroger Co.’s Welcome Series, E-comm and other email marketing content.
Brand Identity Campaign for The Kroger Company. Lead designer on phase 2 of ClickList in the print and digital space. The goal was to build upon the existing brand by creating a focus on the fresh aspect of the service.
Editorial Design. Art direction / design execution for book covers and page layout for Northlight, Writer's Digest, Fons & Porter Books, self published authors and PRINT Magazine.
Typography + Logos + Illustration. Design execution for some personal and real life projects.
Digital Publishing for F+W Media. Contributed to the development of iPad versions of PRINT Magazine and Popular Woodworking Magazine by translating content into a custom interactive reading experience.
Package Design. Personal project for a beach wedding invitation.
Crafty Lettering. Custom lettering created with icing, sugar and spices used in the Writer's Digest Book, The Write-Brain Workbook. Wall art for a crochet studio, created with yarn on a 36" x 12" canvas.
Eddie Lane’s Diamond Showroom. Creative direction, art direction, photo retouching and design execution within the print and digital space. Established a cohesive branding experience by implementing a simplistic layout with a bold jewel tone palette and a high contrasting focus on the product.