Digital communications creative overhaul for The Kroger Company. Led, executed and launched a design system, style guide and redesigned email templates to elevate brand perception. This initiative delivered accessibility-first creative solves that leveraged simplicity and visual unity throughout the customer journey. This effort has boosted engagement, increased loyalty, generated sales uplift and grew new household acquisition goals by more than double.

Seasonal campaign creative for The Kroger Company. From concept to final design, I partnered with multi-functional teams to bring the summer seasonal aisle to life within our store experience. From in-store, I designed the creative to complement and continue the experience in our digital channels for site, email and paid display. I led this effort alongside a partnering Art Director to develop the campaigns look, tone, feel and character development, while working within the parameters of the Kroger brand book. I partnered with a local photo studio and stylist on art direction for product photography in support of this campaign.

Gif animation + email design for The Kroger Company prior to the new brand launch. Design execution and art direction to support E-comm and other email marketing content for Kroger.

Brand Identity Campaign for a Marine Services Company. Logo development, product swag and homepage site concept.

Book cover + editorial design. Art direction / design execution for book covers and page layout for Northlight, Writer's Digest, Fons & Porter Books, self published authors and PRINT Magazine.

Digital Publishing for F+W Media. Contributed to the development of iPad versions of PRINT Magazine and Popular Woodworking Magazine by translating content into a custom interactive reading experience.

Package Design. Personal project for a beach wedding invitation.

Crafty Lettering. Custom lettering created with icing, sugar and spices used in the Writer's Digest Book, The Write-Brain Workbook. Wall art for a crochet studio, created with yarn on a 36" x 12" canvas.

Eddie Lane’s Diamond Showroom. Creative direction, art direction, photo retouching and design execution within the print and digital space. Established a cohesive branding experience by implementing a simplistic layout with a bold jewel tone palette and a high contrasting focus on the product.